Apple’s Mail Shot for iPad mini

At approximately 3:00 am this morning the following message arrived in our mailbox. It is the 2nd of November and yes today is the launch of the iPad mini. You can now go down to Apple Retail Store and play with the device to your heart’s content or as the email suggests order the iPad mini and have it shipped free to your door.

Typical of Apple’s email campaign, it’s timed precisely and says nothing more that what it needs to say, plain and simple.

It will be a busy Friday for those clad in blue t-shirts and wears a name around their neck at the Apple Retail Store near you.

“The most important question to us is how will it compete in education with the iPad 2?”

During the launch event in San Jose, California in October 2012, there was mention of iPad in Education, with Apple CEO Tim Cook saying

“One of the things that’s so amazing to us is how quickly iPad has been embraced in education”.

The iPad 2 and now the iPad mini is definitely priced and positioned for the education market.

If you had a look at the device we would like to hear what you think of it.

At 7.9-inch is it too big, compared to the typical 7-inch devices?

What about the screen not being a Retina Display can you tell the difference?

Would you splash your hard earned cash on one?

And, if you already have the iPad, would you consider it’s mini sibling?

Image taken from mail shot from Apple Europe, iPad mini image, Apple logo property of Apple Inc.

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